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Natalma M. McKnew

Natalma M. McKnew


T (864) 751-7608
F (864) 751-7800

Ms. McKnew concentrates her practice in the areas of franchising, dealerships, antitrust and intellectual property. Among the issues she has litigated are dealer and franchise termination cases, breakaway franchisees, post-termination franchisee/dealer compliance and enforcement (including de-identification), restrictive covenants, disputes among competitors, unfair competition, market exclusion, Sherman Act Section 1 and 2 actions in various industries, trademark infringement, patent infringement, copyright infringement, and trade secret misappropriation. In addition, she handles franchise formation and compliance, distribution system reorganizations, pricing issues, and trademark proceedings. Ms. McKnew has litigated competitive issues and advised clients in the health care industry, in a variety of situations, including combining medical practices, including larger multi-specialty practices; Department of Justice antitrust investigations; insurer and payor relationships; exclusivity and most favored nations provisions; competitive treatment facility support or opposition; treatment facility acquisitions; cross-practice negotiations; establishment or expansion of ACO groups; data preservation and use; and other issues.

Ms. McKnew served as the Managing Partner of Leatherwood Walker Todd & Mann from 1995 through 2000, and is the firm's Pro Bono supervisor. She has been active in the community for decades, including the United Way and The Nature Conservancy, as well as many other organizations.

Ms. McKnew has one daughter Bronwyn, a son-in-law Thomas and the most beautiful granddaughter in the world, Adelaide. She enjoys hiking, cooking, and travel. She skis badly, but gamely. In her next life, she would like to run an occasional Asian restaurant.

Listed in South Carolina Super Lawyers
  • South Carolina Lawyers Weekly's Leadership in Law Award, 2012
  • Listed, The Best Lawyers in America® (Woodward/White, Inc.), Franchise Law, more than 10 years
  • South Carolina Super Lawyers, Listed Franchise/Dealership (2012-2018)
  • Greenville Business Magazine's Legal Elite: Antitrust (2017)
  • Martindale-Hubbell's top ("AV") Peer Review Rating *
  • Hearts in the Arts Award
  • Women Making History Award

* CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.

Thought Leadership

Published Works

  • Co-author, “I’ve Got a Secret . . . and I’m Willing to Use It! Franchisors, Franchisees and Trade Secrets,” 37 The Licensing Journal 1 (September 2017)
  • Author, "I Just Love A Good Debate! Twombly and Iqbal Five Years Later," Franchise Law Journal, vol 33, No. 1, Summer 2013
  • Co-editor and contributing author, Covenants Against Competition in Franchise Agreements, Third Edition, copyright 2012 American Bar Association
  • Co-author, "Online Infringement, Encroachment, and Effective Enforcement: Protecting Your Trademark on the Internet," 36th Annual ABA Forum on Franchising, October 2013
  • Co-author, "Assessing Materiality: What to Include and When to Amend," 35th Annual ABA Forum on Franchising, October 2012
  • Co-Author, "The Unauthorized Use of Corporate and Individual Identities in Advertising: Publicity and Privacy Rights in a Competitive Marketplace," 34th Annual ABA Forum on Franchising
  • Author, "The Easy and the Not-Easy Pieces: Trademarks and Internet Advertising", Journal of Internet Law, November 2010
  • Author, "Post-domain Infringement: In Search of a Remedy", The Computer and Internet Lawyer, October 2010
  • Author, "Post-Domain Infringement: In Search of a Remedy", Business Law Today, vol. 19, Number 4, March/April 2010
  • Co-author, Annual Franchise and Distribution Law Developments 2008 (ABA 2008)
  • Contributing author, Franchise Desk Book (2d ed.), W. Michael Garner, Ed. (ABA 2008), contributing author
  • Co-author, "The Health Care Cooperation Act: Panacea or Peril?", South Carolina Law Review, vol. 47, Spring 1996
  • Author, "Franchise Litigation," South Carolina Jurisprudence, author
  • Co-author, "Restoring the Status Quo Ante: Rescission and Restitution in Franchising," 30th Annual ABA Forum on Franchising, October 2007
  • Co-author, "Legal Ethics and Professionalism in an Increasingly Adversarial Environment," Annual ABA Forum on Franchising, October 1998


Media Coverage

  • United Way of Greenville County Board, Chair 2008, Campaign Chair 2005
  • Attorneys Liability Protection Society (ALPS) Board
  • Institute for Child Success Board, Chair 2014-present
  • Clement's Kindness Advisory Board
  • The Nature Conservancy, South Carolina Chapter Board of Trustees
  • Priester Foundation Board
  • Greenville Tech Foundation Board, President 2004-2006
  • Warehouse Theatre Board, President 2001-2003
  • Greater Greenville Chamber of Commerce Board
  • Metropolitan Arts Council Board
  • Greenville Symphony Association Board
  • Greenville Museum Association Board
  • University of California, Santa Barbara, B.A., English, 1971
  • Northeastern University School of Law, J.D., 1978
  • University of California, Los Angeles, M.A., Linguistics and Literature, 1973
  • United States Supreme Court
  • United States Court of Appeals, Fourth Circuit
  • United States Court of Appeals, Federal Circuit
  • South Carolina
  • American Bar Association
    • Forum on Franchising, Governing Committee
    • Antitrust Section
    • Litigation Section
    • Intellectual Property Section
  • American Intellectual Property Law Association
  • South Carolina Women Lawyer's Association, Founding Board
  • American Board of Trial Advocates

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