The "goodwill" embodied in a loyal customer base is perhaps the most valuable of any corporate asset. And you pay good money to a dedicated staff of salespeople to develop and foster those customer relationships. In the process, your sales staff learn a wealth of information about you, your customers, and oftentimes competitors—all on your dime—that could enable them to compete against you unfairly if the relationship ends. Although enforcing non-compete agreements can be challenging, thoughtfully prepared contracts are an important first step in safeguarding your goodwill and proprietary information. Join Peter Rutledge and Rob Moseley of Smith Moore Leatherwood as they survey some common judicial attitudes toward non-compete agreements, steps an employer should take to best ensure enforceability, how to pick your battles when a salesperson departs, and what to expect if you decide to sue. We will also cover what you should consider when hiring an employee who is currently under an agreement that contains non-compete, non-solicitation, and confidentiality obligations.